GameSkinny

Microsoft Encourages YouTubers to Sell Out

Microsoft and top YouTube network team up to promote the Xbox One.

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Most YouTubers use their gained audience to promote themselves and their friends on the site. Sometimes these vloggers are even asked by major companies to simply share their product with the subscribers that watch every week. An example of this is the It Can Wait campaign to support not texting and driving. A lot of the companies involved in this type of advertising and product placement, essentially, do not tell them what to say in the videos. 

http://78.136.29.156/media/images/aacbe0_it_can_wait_300.jpg

 

 

 

 

 

Microsoft has taken a similar approach to marketing the Xbox One with Machinima subscribers. Machinima being one of "the number one video entertainment network for gamers around the world, featuring gameplay videos, trailers, original series, livestreams, and the most up-to-date news for the gamer generation," as self-described on their YouTube Channel.  

Microsoft and Machinima team up!?

A leaked copy of the full agreement behind the deal, stated that vloggers "may not say anything negative or disparaging about Machinima, Xbox One, or any of its Games." Essentially saying that video makers must speak positively of the Xbox One or not get paid. Also the agreement makes mention of video bloggers not disclosing that they are being paid to do so. 

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According to the contract, the campaign runs from January 13th to February 9th and participants get three dollars for every thousand views their campaign videos receive.

What do you think of this practice of paying people to say good things about your product? I know it goes on these days, do you think that this instance is ethical? There is a lot of evidence to suggest this type of marketing will go on in the future. With social media gaining momentum to its huge market of users, this could be the next new form of advertising that becomes mainstream. 

Originally Published Jan. 20th 2014

Senior Intern

Intern at GameSkinny. Graphic Design student at The University of Maryland Baltimore County.



Comments
  • 60
    Jay Ricciardi 6 months ago
    Staff Editor
    This is essentially is a form of underwriting, which has been going on in for-profit radio for nearly a century. The difference is that this completely nontransparent, there lies the issue. Machinima should have come forward and made the agreement public. But they didn't so instead it comes off as shady as all hell.
  • 41
    Coatedpolecat 6 months ago
    Featured Correspondent
    I don't think it matters. You can still criticize the games, just not too harshly it sounds.

    Machinima is just trying to make a profit. They're not preaching it's the best thing since sliced bread. I see no harm. :)
  • 47
    Miranda Kirk (ChizeloffdaBlock) 6 months ago
    Senior Intern
    I agree with you and like Jay said I think if they are going to use advertising in this manner they should make it a little more transparent and a lot of people would stop complaining.

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