I'm sure many of you are aware by now of the growing ALS Ice Bucket Challenge. You see videos posted all over social media promoting awareness of ALS or Lou Gherig’s Disease all in good fun. The challenge is: People make a video of themselves dumping a bucket of ice water on their heads, post it on social media sites and then challenge friends to do the same within 24 hours and/or donate $100 to ALS. Many do both like all of us in these videos you're about to see.
I was challenged by a reader on Twitter on behalf of the Video Game Industry that I met through Ubisoft Support. What transpired from my challenge and my nominees, has shown nothing but tremendous support from the gaming community. This is our way of showing everyone that yes - the gaming community cares about raising awareness for a worthy cause.
Can we say, not just #icebucketchallenge, but #icebucketgamers?