If you thought you recognized Bethesda Softworks, you probably did because of The Elder Scrolls 5: Skyrim. It’s one of their top titles, and many people are familiar with it. As goes Bethesda Softworks, they’ve finally opened an office in Sydney Australia.
Of all places, why Australia?
Australia has a growing market and it’s a prime location for Bethesda Softworks to plant an office. ZeniMax Australia Pty Ltd will oversee sales, marketing, and distribution for Bethesda titles in Australia and New Zealand.
During a press release earlier today, Simon Alty was named the managing director of the Sydney office, having much experience in sales and marketing for games. ZeniMax Europe’s managing director Sean Brennan made a statement:
“Simon’s experience and expertise in the games industry – specifically having worked on sales and marketing of Bethesda’s titles the last four years – will be of great value as we open a publishing office in Sydney. Looking ahead, 2014 promises to be a big year for Bethesda as we release a trio of AAA titles: The Elder Scrolls Online, Wolfenstein: The New Order and The Evil Within.”
As 2014 is drawing closer, we can expect great things from Bethesda Softworks, and Australia and New Zealand will get to take a larger role as the market is opening wider for them.
