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The DLC Problem and Why Companies need to Re-think their Strategy

Disturbed about DLC? You are not alone. Why DLC is becoming gamings biggest problem.

How did we get here? As a gamer, you used to be able go to the store and buy a video game in all of its glory. Now, we go to the store and buy a game in maybe half of its glory. The rest we have to unlock by buying some type of $50 DLC pass. We're far past the point of asking why companies do this -- we know it is to milk us for our money. But where do we draw the line?

Star Wars Battlefront is one of my favorite new games, but even as one of its avid fans, I can admit that the game is severely lacking in content. This doesn’t make me say: "Well guess I have to fork over $50 to get interested in this game again." It makes me wonder why I am paying more than $100 for one video game -- and then I usually don’t. This needs to be the line of thinking for companies that expect gamers to double down on questionable DLC add-ons and extras.

What are some solutions for the DLC problem?

We could start with no more $50 Season passes (I am looking at you, EA and Rocksteady). Gamers will never happily accept a $110 price tag, and those that do need serious help or something better to spend their money on.

Another solution could be to maybe raise the price of the game from $60 to $70 or $80 for the entire game, including all DLC. While it may not be popular in the immediate future, it will prove to be a better money saving alternative in the long run. It would also give gamers a more reasonable price for the entire game. It's a good compromise -- we give a little in terms of what we pay, and developers concede a little in terms of what they charge.

What else do you think we can do to fix the complaints about DLC? Eliminate it all together? Make a price change? Let us know your thoughts in the comments section below.

Published Jan. 14th 2016
  • Pierre Fouquet
    Associate Editor
    I like how you blame EA for Battlefront, then Rocksteady for Batman... not Warner Brothers, who proved they are terrible at this stuff with Origins. Publishers set the price.

    But anyway, I think honestly the reason DLC is where it is, is simply the sales expectations, and budgets of games are so astronomically high that the company makes a loss (unless you sell millions) on the games. So DLC is their way of bringing their sales even. I think the DLC issue isn't going to be solved by upping game prices, or what ever... that's a plaster on a growing wound. The source of the issue needs to be found.

    Now to explain my stance on DLC, I am not against it. I'm against selling cosmetics for the prices they are, map packs which contain 3 maps for £10, and a season pass from pretty much all publishers except CD PR.
    DLC should be sold when it's substantial, basically look at how CD PR are handling the DLC for The Witcher 3, that's how DLC should be done. Their budget for the game was high, but not as high as others, they made the money back because of that. And is the game low quality? Nope, one of the most polished games currently around. So yer... basically CD PR rulezzz!! (no they are not perfect... but no one is).

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