Microsoft Has New Tactics to Debut Xbox One Changes

Microsoft hits new tactic to bring back fandom to Xbox One.

Xbox One got off to a rocky start with its E3 début and the new features that were to come with the new Microsoft console. Following E3, Microsoft saw a huge backlash against the new features of the Xbox One that caused them to start back peddling..hard. Months after E3 and the bad press it unleashed, Microsoft is still working hard to redeem their reputation as a complete entertainment system despite Sony's high pre-sale numbers for the PS4.

New Tactics?

In an attempt to recoup their fans, Microsoft isn't just relying on the written word. Microsoft has taken to creating and launching a new infographic campaign seen here. Using a black background to make the infographic really grab your attention, Microsoft relies on their trusty Xbox green color to make a statement about how its "your Xbox".

The above is only part of the infographic Microsoft has released to show how much policy they've changed prior to launch of the Xbox One come the new year. Price, however, hasn't changed. It is still listed as $499.99.

Do you think this advertisement campaign is going to work in Microsoft's favor? Were you an Xbox fan until E3? If so, have you still lost faith in the Xbox One or is Microsoft gaining your favor again?

Published Sep. 9th 2013
  • Mech-Phree_1557
    Featured Contributor
    That's weird but I understand it though. They did a literal "360" (lol) on their policy and want to affirm that in gamers minds that they are different.
  • Mary Yeager
    Senior Intern
    Yeah. They basically had some ideas and threw them out there prior to launch to get the public's response. Needless to say the public obviously through a wrench into those plans.
  • Destrolyn.Bechgeddig
    Featured Columnist
    Yes, I understand that they want to make clear what the current state of affairs is concerning the XBOX One, but I can't be the only one who thinks that the infographic is a rad condescending, no?
  • Mary Yeager
    Senior Intern
    Condescending how, if I may ask more on that view point?
  • DpBallistiXx
    I got that vibe too, especially with the repeated "Just like it does on the Xbox 360". It feels like they might as well have been saying "Fine, if you don't like the changes, we won't make any".
  • Mary Yeager
    Senior Intern
    Ok, I can see you point there. In a way it could be taken as condescending.
  • Destrolyn.Bechgeddig
    Featured Columnist
    Infographics, to me, are ways of making complex data more digestible.

    This just presents very basic information with a few nice pictures. I just feel like Microsoft are treating me like I can't handle some very straightforward facts.

    Maybe I'm just a grumpy old git. Maybe it's Maybelline.

New Cache - article_comments_article_8277