Role Reversal: LEGO Learns From Minecraft

LEGO are upping their game when it comes to building LEGO Minecraft, adopting Minecraft's strategy of collaborating with players.

After the success of teaming with Mojang and launching four sets of LEGO Minecraft, all inspired by fan-suggested playsets, they now plan to launch full sets of Minecraft themed LEGOs. The plan is for LEGO to make as many sets and variations as they would do for other huge franchises such as LEGO Star Wars!

Of course, this is fantastic news! To anyone who plays Minecraft it is obvious that this game works well in a physical and creative form such as LEGO; Minecraft is pretty much the online, digital interactive version of it after all!

But what's particularly interesting is the approach that LEGO is taking. For the first time they are allowing their players to have control over these new designs and playsets, an approach adopted from Minecraft itself. 

"We are in the process of designing a new line of LEGO Minecraft. The LEGO Minecraft Co-build project is where we ask LEGO and Minecraft fans for your help in designing and getting this new line of mini-fig scale Minecraft products onto the market."

- LEGO Minecraft 

By involving players in the production of the game, Minecraft's popularity spread like wildfire with nothing but positive comments to be said! With a fan-base so loyal and used to having their opinions heard, LEGO have been very clever to follow in Majong's footsteps with involving them as much as possible. The LEGO Minecraft website is loaded with voting systems, forums and a gallery for people to show off their creations.

“Credit to LEGO: they could see us as competition and not work with us, but they’re basically just embracing it and putting a lot of effort in to this project”

-Carl Manneh

Spoiler: Lego Creepers will not explode upon interaction!

Published Jul. 29th 2014
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