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Nintendo reveals target demographic for the NX system

Details revealed in an interview with Nikkei Trendy include the NX's intended demographics.

The Nintendo NX will, unsurprisingly, target both casual and hardcore gamers when the system is launched next year, said Shinya Takahashi in a recent interview.

Speaking in an interview with Nikkei Trendy (translated by Nintendo Everything), the General Manager of Nintendo Entertainment Planning & Developing didn’t offer too many new details about the console, which has so far been shrouded in mystery. He did, however, speak a little about the marketing demographics.

Takahashi said that Nintendo wants to please hardcore gamers, as well as people who may not be prone to playing games, describing that particular group as "moms." He said he wants the enjoyment level to be equal no matter who is playing.

He also talked about a lack of new software available at the Wii U’s launch, which may have negatively impacted sales. Takahashi explained that Nintendo would be addressing this with the NX system by having the various teams working on the console work together in closer proximity.

“Software development teams and teams that create the development environment are thinking about the NX lineup together. For example, a software development team may have a request ‘if we had this library, then development would progress quickly’. Teams creating the development environment respond to that by considering ‘if we prepare an environment like this, then development will go smoothly’, and they actually discuss with development teams and hear their opinions and prioritize those things. We have built a stronger cooperative relationship compared to what is was before and are making efforts so that software can be developed smoothly.”

The NX is set to launch in March 2017.

Published Aug. 21st 2016

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