I've Reached 2 Million Views! Patting Myself on the Back

From 1 million to 2 million views! 3 million when?

If you asked me two years ago if I thought my writing would ever get a million views on any site, I'd have laughed. If you asked if I'd get 2 million, I'd call you crazy. But here we are with me sitting at 2 million views, baybee. NO STOPPING THIS TRAIN.

Since I don't expect most people will read this (much less the entire thing), I'm going to lay out a bit on how I got here just as I did with the 1 million views post, which was much more exciting.

My claim to fame has been my Final Fantasy XIV guide set, which I initially launched in either September or October. Prior to this I was at over 300k views, and reached the first million mark in early November. Now we're in early February and I'm at 2 million.

My initial goal was to reach the 2 million mark by New Years, but the big FFXIV 2.1 patch ruined the viability of the types of quests my most popular guides covered. I spent late December and almost all of January trying to pick up the pieces and stave off the inevitable uselessness of my guides to the FFXIV community.

Put your eggs in separate baskets

What I've learned during this time is to not put all your eggs in one basket when content writing, especially when writing on an industry as fickle as the games industry.

Shortly after the FFXIV content crash of December 17th 2013, I pumped out some easy Starbound guides that kept me afloat much longer than simply relying on one game could ever.

There are a few other game guide examples I could point to as an example of branching out being a good thing, but I don't feel like looking through my dashboard. The long and the short of it is: if I had prepared for the inevitable comedown of my biggest niche and stuck my flag into another, I would have reached 2 million views much sooner.

I highly recommend any gaming-oriented writer looking to reach a broad audience to step outside of their comfort zone and try new things. Play games you normally wouldn't, step into communities you have no interest in, and pull from them information you can use to get yourself some extra exposure.

Your comfort zone is nice and warm. You must adapt to a new climate when the need arises, and take what seem like small opportunities and force them to become big ones.

There isn't much more I can say here because there isn't much to say aside from "Congratulations, me!"

Congratulations, me!

There are no games, platforms, genres, or tags associated with this post.
Published Feb. 10th 2014
  • Chai Chien Liang
    Congratulations and thanks for sharing your tips!
  • Samuel Smith
    Featured Contributor
    Big congratulations, your content deserves all the eyes that it receives.

    I'll warn you that I'm right on your tail though (7000 views and counting!) ;)
  • Stephanie Tang
    Featured Columnist
    I think the most impressive part was that you thought no one would read it to the end. ^^
  • Ashley Gill
    Associate Editor
    Truth be told, I expected it to be a lot longer than it ended up being.

    Also, none of my primary readers are going to see this. Tip Bot, to the majority of our readers, is still a mystery. ;D
  • Game Oracle
    Congratulations on a job and project well done. Reaching a million readers is a nice goal. Guides are popular, but we need to create something new and viral.
  • Ryan Kerns
    Featured Columnist
    yeah... if only there was someone to do video content and eye catching photoshop headers... I'm sure that would generate a lot of traffic.

    Congrats Ashley, you're like Red Sonja standing on top of a mountain of dead contributors like myself. :P
  • Ashley Gill
    Associate Editor
    I definitely agree, unfortunately I am boring and more of an "information presenter" type of person. My fortes primarily lie in SEO and a keen eye for data presentation, as opposed to coming up with something unique.

    I also just love helping people. Even when I worked in different fields prior to internet marketing, my goal was always to be helpful. Helping people with games isn't anything big, but it's the most someone can do in my position.
  • Ashley Gill
    Associate Editor
    Any contributor who is posting, isn't dead! And every contributor has the opportunity to get noticed and reach the audience they want!

    If nothing else, I am proof of that. Sometimes that doses of extra research along with some bullheaded determination is all you need, other times you require promotion via the right means. There is always a method of obtaining viewership with quality content, it's just a matter of determining the best method for your current project.

    .. i did gud ramblins
  • Ryan Kerns
    Featured Columnist
    well getting paid actually helps in that motivation and determination... thus I have absolutely zero motivation to write anything new... but this isn't about me. Really congrats, glad to see that $2 million in Gameskinny funding is being used somewhere.
  • Amy White
    Former Editor in Chief
    Congratulations, you! Thanks for sharing your know-how with everyone.
  • Ashley Gill
    Associate Editor
    Pfft. I'd be happier if I could just inject what I know into other peoples' brains.
  • Coatedpolecat
    Featured Correspondent
    High five!
  • Ashley Gill
    Associate Editor
    /highfives YEAH
  • Richard Whelchel
    Congrats! When I visited the GS office a month or two ago, Amy told me about your notorious ability to attract readership, and since then, I've been reading all of your SEO guides. They've been a tremendous help, and I hope one day I can at least scratch the 1 million mark.

    Anyways, great job! And here's to 3 million by this time next year.
  • Ashley Gill
    Associate Editor
    I'm always happy to help. :) I wish I could pump more of them out and give more direct guidance, but the way I work is all wonky and overall counter-productive. The best I can say is to follow standard SEO practices and don't be afraid to try new things!

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