EQUESTRIA's Newest Princess Saves the Day in First Ever MY LITTLE PONY Deluxe Storybook App From Hasbro and PlayDate Digital

Just in Time for the Holidays, MY LITTLE PONY: TWILIGHT'S KINGDOM Deluxe Interactive Storybook App is Now Available in the App Store!

NEW YORK, Dec. 22, 2014 /PRNewswire/ --This holiday season, curl up with your little one and enjoy MY LITTLE PONY: TWILIGHT'S KINGDOM, a deluxe interactive storybook app from PlayDate Digital, under license from Hasbro, Inc. This extended storybook app is based on the two-part Season 4 finale of the animated series MY LITTLE PONY: FRIENDSHIP IS MAGIC, created byHasbro Studiosand currently airing on Discovery Family Channel in the United States.

Photo - http://photos.prnewswire.com/prnh/20141222/165829

Being a princess doesn't come with an instruction manual, but neither does becoming a hero! TWILIGHT SPARKLE, EQUESTRIA's newest princess, is looking for a way to prove herself worthy of the title. To save EQUESTRIA from a villainous centaur, TWILIGHT SPARKLE will need help from her closest pony friends, and a surprise ally, to restore magic to EQUESTRIA and unlock a kingdom fit for a princess. TWILIGHT'S KINGDOM recaps how TWILIGHT SPARKLE's friends earn their keys of friendship and includes 27 pages of television quality animation, as well as the original voice talents of John de Lancie as Discord. PlayDate Digital has saved the best for last this year, serving up a thrilling gift for emerging readers and MY LITTLE PONY fans of all ages.

"TWILIGHT'S KINGDOM is the perfect year-end treat for little ones," said Shaan Kandawalla, PlayDate Digital co-founder. "It is a high-stakes adventure that provides children with valuable lessons, through TWILIGHT SPARKLE's journey, about patience, loyalty, and friendship."

"Discord is definitely a fan favorite, and we're excited to have him make his storybook app debut in this seventh MY LITTLE PONY installment from PlayDate Digital," said Samantha Lomow, SVP Global Brand Strategy and Marketing, Girls & New Brand Franchises at Hasbro, Inc. "And we are thrilled to have John de Lancie as the voice of Discord from our series!"

Product Highlights:

  • The first MY LITTLE PONY deluxe storybook, including the biggest cast of characters to date!
  • Features John de Lancie, the original voice of Discord.
  • Interactive MY LITTLE PONY action and voices on every page.
  • Television quality animation.
  • Read to Me and Read Along modes for every level of early and emerging readers.
  • New and advanced vocabulary highlighted and sounded out throughout the storybook.
  • Includes a Sight Word practice section.

Designed to create Learning Goals:

  • Early and emergent literacy.
  • New vocabulary.
  • Practicing early reading skills.
  • Focusing on reading comprehension.

MY LITTLE PONY: TWILIGHT'S KINGDOM is available for $3.99 in theApp Store on iPhone, iPad, and iPod Touch or atwww.AppStore.com.

About PlayDate Digital Inc.

PlayDate Digital Inc. is anemergent publisher of high-quality, interactive, mobile educational softwarefor children, designed tonurture children's emerging literacy and creativityskills. Created in collaboration with leading preschool education experts,PlayDate Digital content is built in partnership with some of the world's mosttrusted global brands for kids and developed andpublished for iOS and Androiddevices. More information can be found online atwww.playdatedigital.comor "Like" them onFacebookand follow them on Twitter(@playdatedigital).

About Hasbro

Hasbro, Inc.(NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company'sHasbro Studios isresponsiblefor entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more atwww.hasbro.com and follow us on Twitter (@HasbroNews).

Allison Katz
Nobl Communications
[email protected]

SOURCE PlayDate Digital Inc.


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Published Jan. 6th 2015

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