PS4 Demand in Europe Outpaces Supply

Despite rushing to make up for lost sales, Sony is unable to keep up with the demand for the PS4 in European markets.

Ever since launch the Playstation 4 has been ahead of both the Xbox One and Wii U in terms of sales. Despite this Sony could be doing even better, especially in Europe, but their sales have been slowed down by supply issues. Sony admits that some consumers may have been driven to the competition or grown disinterested due to lack of availability.

In an interview with Trusted Reviews, Sony Computer Entertainment UK Managing Director Fergal Gara said that they're "still dealing with the day one market" and that they "may have lost some sales." In certain countries, such as Germany, stores stocking the PS4 sell out their inventory on a weekly basis and are still unable to mee the demand. The significant backlog of potential customers is still being dealt with but Sony remains optimistic. 

In Europe, the PS4 is Practically Vanishing Off Shelves

Gara went on to say that "[w]e have spent a lot of time at E3 talking about the plan for Christmas and I think we've got enough exciting content to be able to rekindle that interest." Luckily, the European market has been an area where the Xbox has generally been weak and the Playstation has experienced great success. Last generation PS3 sales in Europe managed to exceed 360 sales in the same region as early as 2008.

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Published Jun. 15th 2020

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