Bungie, Activison & Red Bull team up and unleash more controversy
Bungie and Activision announces a partnership with Red Bull for exclusive Destiny content. The announcement went live earlier today, check out the teaser below:
Yikes, talk about bad timing. Destiny fans are still coming down from the ludicrous interview that fired up plenty of controversy. Yes, we’re looking at you, Luke Smith. Fans have already been buzzing about how in order to get exclusive emotes, they have to purchase the collector's edition of The Taken King. These will not be sold separately, and are currently exclusive to the collectors edition. This requires veteran players to essentially re-purchase the game & previous DLC.
Up until September, each specially marked can purchased will come with a code that unlocks bonus XP and a brand new quest. Starting July 1st, the codes will unlock Focused Light, which will give guardians a period of 30 minutes where XP gain is raised by 50%. It’s a one-time consumable, but multiple codes can be redeemed as long as you use them one at a time. The epic new quest will unlock on September 15th at the same time The Taken King DLC is released. Bungie claims this is going to be a never-before-seen multi-stage mission that will test players for speed and strategy. Keep in mind, these cans will be exclusively sold at 7-Eleven starting July and will be released to other retailers in August.
Although these perks sound very enticing, it’s still more content Bungie is requiring players to purchase. Even further, European guardians won’t have this opportunity since Red Bull isn’t sold there. I’m not going to lie though, the can does look pretty sweet.
This partnership, of course, comes to no surprise since The Taken King leak that was spotted by a fan a month ago. All of this buzz sure does sound like an Activision tactic, since they did the same sort of deals with Call of Duty in the past. Bungie has confirmed exclusive content for veteran Destiny players to come our way, but the details have yet to be announced.
It's safe to say, this isn't Bungie's week as far as PR goes. I hope they settle the controversy soon, since I personally am a fan of Destiny. What are your thoughts on this new partnership? Let me know below!