NEW YORK and LOS ANGELES, Sept. 25, 2014 /PRNewswire/ —Major League Gaming (MLG), the global leader in eSports and premium broadcast streaming platform, and NCompass International (NCompass), a leading global experiential marketing agency and top event production company, today announced an exclusive partnership making them the definitive solution for premier gaming events worldwide. The companies will combine their extensive experience to create, produce and broadcast world-class events and promotions for the global gaming industry. This partnership will also introduce new opportunities for brands to tap into the massive worldwide gaming audience through events and sponsorships, on-site activations, broadcast integrations and 360-degree marketing campaigns for the retail, QSR, beverage, CPG and automotive industries.
“Our partnership with NCompass enables us to extend our reach by creating best-in-class events for gamers globally,” said Adam Apicella, EVP MLG Properties. “This venture furthers our goal of uplifting competitive gaming and continuing ongoing growth worldwide through premier competition, events and premium gaming content.”
Through the collaboration, MLG and NCompass will develop and produce strategic events leveraging MLG’s 12+ years running competitive gaming tournaments and NCompass’ robust content-driven event expertise while utilizing MLG.tv, MLG’s premium video network, to broadcast to millions of viewers. In addition to providing event production, promotion and technical proficiency for partners, the companies will also collaborate on MLG Pro Circuit events and the design and development of the first-ever MLG Stadium in China slated to open in 2017.
“The alliance with MLG provides NCompass with the opportunity to continue to bring our experiential driven approach to producing eSports events as unique broadcast content as well as the chance to bring our expertise in developing and deploying fully integrated marketing campaigns to a new audience,” said Ryan Fitzpatrick, Vice President, Lifestyle Marketing and Branded Entertainment,NCompass International. “We are looking forward to growing our business in tandem with the team at MLG as we help our collective brand partners expand their reach and relevancy within the gaming world.”
MLG is one of the fastest growing digital networks worldwide, the most recognized brand in eSports and pioneer of the competitive gaming industry. The longest running league in North America, MLG has held 66 large scale events around the globe and most recently launchedMLG.tv,the free to watch, ad-supported, premium video streaming platform built to showcase eSports. MLG works with the most well-known gaming companies in the world to showcase their titles in an eSports capacity giving the best gamers a platform to compete and providing its growing, global audience with instant access to the best in competitive gaming 24/7.
NCompass has cemented their position as leaders in high-profile integrated marketing campaigns and video gaming events through long-term relationships with companies like Activision, Microsoft and Best Buy, to name a few. The NCompass-produced Call of Duty XP in 2011 was a groundbreaking initiative for eSports which, in turn, inspired the celebrated Call of Duty World Championship in 2013 and 2014. Last year, the Best Buy Ultimate Gamers Showdown culminated at the Dallas Cowboys’ Stadium making Madden 25 larger than life on the biggest screen in the country. Additionally, NCompass has executed a global tournament for Kinect Sports Rivals with a live culmination at San Diego Comic Con.
For more information, please visit www.mlg.tv and www.ncompassinternational.com.
About Major League Gaming (MLG):
MLG is the leader in eSports delivering premium gaming content to viewers through its streaming platform – MLG.tv and promoting eSports globally through premier competition. MLG.tv is one of the fastest growing broadcast networks worldwide. Each month the company reaches 20 million highly-engaged fans across the MLG network via web, mobile, connected TVs, gaming consoles and social media. MLG pioneered the eSports industry as the longest-running competitive gaming league in North America andthrough Gamebattles, the largest cross platform online gaming tournament system with 9 million registered users. For more information:www.mlg.tv.
About NCompass International:
NCompass International is the force behind many of the world’s most culturally relevant and successful brand activations. With expertise in creating and activating diverse global campaigns, NCompass is a full-service experiential marketing agency developing and producing world-class engagement marketing and branded entertainment. Headquartered in West Hollywood, CA, with satellite offices worldwide, NCompass prides itself on being on the forefront of culture, developing, creating and implementing some of the world’s biggest consumer movements, from massive concerts and brand product launches to major communication initiatives and B2B programs. NCompass is home to multiple Fortune 100 Brands and has been the recipient of numerous industry awards including the coveted Cannes Lion for Branded Content and Entertainment, Effie Award and 16 EX Awards including the Grand EX. In addition, the company is a diversity supplier certified by the Women’s Business Enterprise National Council (WBENC).
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SOURCE NCompass International; Major League Gaming