The Osheaga Music and Arts Festival launches a mobile app game "The Road to Osheaga" to share their 2015 lineup

Developed by the Montreal firm Behaviour Interactive, "The Road to Osheaga" powered by Virgin Mobile celebratesthe Festival's 10th anniversary

MONTREAL, March 18, 2015 /CNW Telbec/ - Virgin Mobile presents Osheaga Music and Arts Festival, in collaboration with Molson Canadian, is celebrating its 10th anniversary this summer from July 31 to August 2, and innovates once again with The Road to Osheaga powered by Virgin Mobile. Fans can use their iPhones, iPad or other smartphone or tablet to download the free append to learn about this year's lineup.


Initiated by evenko, creator and manager of Osheaga, the largest music and arts festival in Canada, The Road to Osheaga powered by Virgin Mobile will provide fans a fun and innovative way to discover the names of nearly 80 artists and groups who will participate in the festival's 2015 edition before the official announcement and on sale on March 24 at noon!

Developed by Behaviour Interactive, a Montreal firm and video game industry leader, "The Road to Osheaga" is an endless driver game in which Oshee and Aga, the Festival's mascots, drive through the city's streets behind the wheel of their convertible on their way to Osheaga 2015. By avoiding obstacles along the way, Oshee and Aga earn bonus "10th anniversary cake" points that will unlock a brief audio clip by the various groups and artists in attendance at Parc Jean-Drapeau this summer.

"The Osheaga team is very proud to be the first festival in North America to give such a gift to our fans to celebrate our 10th anniversary. With this game, fans can hear the music while discovering the artists and bands on the lineup, which is added value to their experience. We are glad to have found an original and fun way to bring together the world of arts and music with the gaming world, two complementary areas that are constantly making headlines and promoting the city of Montreal," said Nick Farkas, Vice-President, Concerts and Events at evenko.

This immersive experience has some surprises for the best drivers. Members of the Top 10 will be eligible for a draw of passes to attend the festival this year. The highest scorer will be crowned champion and will receive the Grand Prize which includes two Gold Passes, a 3 night stay in one of Osheaga's official accommodations and travel to Montreal from anywhere in the world!

This initiative by Osheaga's organisers, whose innovative efforts and pursuit of excellence have made the event's international reputation, is a "high five" to the faithful music and arts fans who have contributed to the Festival's incredible success for the last 10 years.

"The Road to Osheaga" powered by Virgin Mobile is available on iOS today for free download from the App Store on iPhone and iPad or at

"The Road to Osheaga" powered by Virgin Mobilewill be available on Google Play for Android operating systems on March 19th at noon.

For more information:

To get photos and videos of the game, click here:

The 10th anniversary edition of Osheaga Music and Arts Festival will take place at Parc-Jean-Drapeau from July 31 to August 2, 2015.

About Osheaga Music and Arts Festival :

Since 2006, Virgin Mobile presents Osheaga Music and Arts festival in collaboration with Molson Canadian has established itself as the most important festival of its genre in Canada. With its numerous outdoor stages located at parc Jean-Drapeau on Montreal's Saint Helen's Island, Osheaga attracted 135 000 music lovers from North America and Europe last year. A huge celebration dedicated to music and visual arts, Osheaga has given itself the objective of discovering local and national emerging talent offering them the opportunity to play alongside some of the biggest international artists in the business including: Coldplay, The Killers, Iggy & The Stooges, Sonic Youth, The Roots, Rufus Wainwright, Arcade Fire, Eminem, Beck, Mumford and Sons, The Black Keys, Kendrick Lamar, Snoop Dogg, The Cure and Jack White as well as up and coming artists such as The Stills, Coeur de pirate, Hey Rosetta!, The Barr Brothers et Half Moon Run. Over the course of several days, approximately 100 bands will take to the various stages at parc Jean-Drapeau and across the city in the festive ambiance that only a Montreal summer can provide. Osheaga also holds a series of concerts and exhibitions in several locations around the city during the week leading up to the main event. For its10th edition, the Osheaga Music and Arts festival, promises an exhilarating experience and many surprises! Osheaga is produced and presented by evenko.

SOURCE evenko


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Published Mar. 25th 2015

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