This Is Not The New X-Box Logo. Please, Please, Please Stop.

C'mon, guys. I know we spend a lot of time recycling news speculation, but a little research integrity would be nice.

In another shining example of why nobody takes the gaming news sector seriously, multiple sources (IGN, Gamespot, Ars Technica and even Gameskinny) have been speculating and reporting that the above image is an official Microsoft leak.

In reality, the logo image is the tongue-in-cheek work of a particularly industrious Redditor, C-Ron, who "didn't react when I saw smaller websites using it, but when I saw Ars Technica and GameSpot use it, [he] facepalm'd."

In case you still have your doubts, C-Ron published another image on Reddit today detailing the journey of his mock-up from fiction to fact. 

Proof that, with enough Photoshop skill, you can get away with just about anything these days.

Featured Columnist

HC Billings is an excellent gamer, acceptable writer, and laughable parkourist.

Published May. 10th 2013
  • Stephen Johnston
    It is a cool concept though. I think some people are willing to pass it on because out is a nice looking concept.
  • McLain Anderson
    I'd personally like the Xbox "Infinity" over the "720"
  • Jamie K
    Featured Contributor
    Oh boy. But I agree, a lot of news ends up being like this. People take rumors, rewrite them, and the post it. On the other hand, as long as people want to know what is coming out before it actually comes out, and as long as companies always will keep their lips shut about the real details, speculation will always be that. Speculation.

    I sincerely believe that writers should try as much as possible to check their facts, research, and write a quality article. Even with that though, you can never really expect that all the time, they'll get it right. I think it's a fine balance.
  • Rothalack
    Master O' Bugs
    Notice my skinny... "Seems legit... Maybe. Only time will tell." and at the end of my post "Who knows, this is all speculation."
  • Joseph Rowe
    Featured Columnist
    As someone who's covered a fair bit of speculation, I think as long as the author points out that, yes, it is just speculation as of the time of writing it, they shouldn't get flak for it.

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