A toxic gas has been released, causing people to turn into zombies, and you've been called upon by the mayor to solve the problem.
The main character is pretty reluctant at first, but who could've guessed that the mayor of Steelport is none other than Burt Reynolds?!
Paul Crewe -- er, Burt Reynolds --needs the main character to take down the zombies and, being a huge Burt Reynolds fan, the main character is more than happy to oblige.
What's makes it even better is that Reynolds is dressed like his character, Dilbert L. Dilbeck, from Striptease.