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ThinkGeek snubs Hot Topic's $122Mil, sells to GameStop for $140Mil

GameStop overbids Hot Topic by $18M to acquire online vendor ThinkGeek.

Following a meeting involving all three companies, GameStop has acquired Geeknet - the parent company of online geekery-seller ThinkGeek - for $140M, beating out a previously accepted offer from mall staple Hot Topic by $18M.

GameStop is reimbursing the termination fees Geeknet will now pay to Hot Topic.

The ThinkGeek acquisition has obvious benefits for GameStop. Over the last few years, varied game-related merchandise - from key chains to t-shirts - has appeared in the retail chain's stores with increasing regularity, and many locations now sport entire novelty and clothing sections. As Nathan Ingraham at The Verge notes, adding ThinkGeek's collection of retro game swag falls in-line with GameStop's recent decision to trade in classic games and consoles.

ThinkGeek also means more opportunities for franchise licensing. According to GameStop's internal news release, the acquisition "enchance[s] shareholder value" by using "Geeknet's proprietary product innovation capabilities and established portfolio of premier, hard-to-secure licenses." ThinkGeek currently sells merchandise related to a variety of IPs, such as The Legend of ZeldaMinecraft, and Tetris

Published Jun. 3rd 2015
  • Amanda Wallace
    Former Staff Editor
    Maybe it's just cause the local mall I worked in had both, but I see this and just imagine them throwing stuff across the mall at each other in fury.
  • Kristian Wilson
    Correspondent
    We actually all got along great in my mall. Spencer's and Rave hated us, though.
  • Amanda Wallace
    Former Staff Editor
    I was a part of the uncool mall workers -- I worked at a children's shoe store and wasn't permitted to leave on breaks so I have no concept of what mall culture is like except that the mall sonic was the best place to get Coke refills.
  • Kristian Wilson
    Correspondent
    We were one of only two malls in our - very conservative - area. Folks didn't much like Hot Topic.
  • The Soapbox Lord
    Featured Contributor
    As much as I disdain Gamestop, this beating on Hot Topic is amusing.
  • Kristian Wilson
    Correspondent
    I worked for both, don't particularly hate either. GameStop's a welcome evil, in my opinion. Hot Topic, well...where else can I buy...wait, what do they sell these days?
  • Amanda Wallace
    Former Staff Editor
    They actually (weirdly enough) have one of the better Marvel selections if you're looking for feminine cuts. Hot Topic has always been one of my "go to" places for t-shirts that aren't awful.
  • Kristian Wilson
    Correspondent
    I have a t-shirt problem. I think I own upwards of 50, mostly from TeeFury. $10 tees have ruined my closet and made me loathe to pay more than $15 for one.

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