Prior to Draft, NBA Hopeful De'Aaron Fox Signs Deal With HyperX
On the cusp of the anticipated 2017 NBA Draft, gamer and top-pick player De’Aaron Fox will now represent HyperX as a gaming headset brand ambassador. The former Kentucky Wildcats player will exclusively wear HyperX gaming headsets during his Twitch streams of games like Call of Duty: Black Ops 3 and Clash Royale.
While simultaneously being a driving force in high-end hardware, HyperX is a sponsor of top gaming organizations such as Cloud 9, Team Liquid, and SK-Gaming. As eSports continue to intersect with traditional sports, Fox joins professional players like Gordon Hayward to push gaming hardware and culture to the forefront of mainstream media.
Fox participated in the 2016 McDonald’s All-American Game and played one season at the University of Kentucky. As if being one of the top NBA draft picks of the season isn’t time-consuming enough, Fox is also a dedicated gamer.
Along with being a passionate NBA2K player, he also plays Dragon Ball Z, Call of Duty, and Need for Speed. Fox even managed to get the best time during a sneak peek demo of Need for Speed: Payback at EA Play 2017.
In response to the recent deal, Fox said, “I’m as passionate about gaming as I am basketball and thrilled to be a part of the HyperX team...”
The 2017 NBA draft will be held tomorrow, June 22 at the Barclays Center in Brooklyn and can be watched nationally via ESPN. As Fox balls his way toward a multi-million dollar deal, his partnership with HyperX brings him one step closer to the spotlight.