Why Cyberpunk 2077 Can't Live Up to Its Own Hype

Announced five years too early with a trailer that was way too polished for its own good, Cyberpunk 2077 faces an uphill battle against absurdly high expectations.

It was somehow a whole year ago when we last asked -- just where the hell is Cyberpunk 2077 already? Another January has rolled around without any major developments (or release announcements) on CD Projekt Red's foray away from fantasy and into the dark future where corporations rule supreme. 

While we haven't hit Star Citizen -- or gods forbid, Final Fantasy XV -- levels quite yet, Cyberpunk 2077 is nonetheless starting to feel overdue at this point. Fans are hungry for a game that truly exudes the cyber punk style from a development team with a proven track record. 

The current cyber punk offerings are few and far between, and usually aren't of the AAA variety. Most notable are the Deus Ex franchise and the Harebrained Schemes' Shadowrun reboots, with last year's horror entry Observer also having more than a little cyber punk feel with its dystopian future.

If you really scour the depths of Steam's ludicrously oversized catalog, you can find a few others, but there's no question that on the whole, cyber punk is a genre that hasn't been tapped often enough.

 Not everyone digs the horror walking simulators either, so if you want an action cyber punk game, this doesn't fit the bill.

The Cyberpunk 2077 Hype Is Real

CD Projekt Red's lauded The Witcher 3 began development in 2011 and was released in 2015, nabbing plenty of "Best RPG" and even plain old "Best Game" of the year awards.

A year later, the Blood And Wine DLC would also snag "Best RPG of the Year" awards across the web -- and it wasn't even a full game! Clearly, there's a huge level of anticipation here as the development team shifts gears away from the perpetually aroused Geralt to a cyberpunk inspired future.

2077's game world is based around the tabletop RPG Cyberpunk 2020, which is a huge draw for a large segment of pen and paper fans. While not all of them have been smooth transitions (looking at you Daggerdale and Iron & Blood), some of the best RPGs in history made the leap from tabletop to electronic formats. Think of Baldur's Gate, Vampire: The Masquerade: Bloodlines, or Shadowrun: Dragonfall.

Not a lot is known about what the finished 2077 product will look like, but the few tidbits that have arrived (and a whole lot of speculation) have increased the hype surrounding the game. Rumors have swirled of NPCs speaking in many different languages in Night City, forcing the main character to buy a language implant ... and if you get a cheap one, you might get a bad translation, resulting in radically different quests.

That kind of interactivity and branching story path is exactly what hardcore RPG fans want from something like Cyberpunk 2077 -- and why we've been going back to the classic RPG well through Infinity Engine-style games like Pillars Of Eternity

At this point, that remains rumor and hearsay, however, with actual, confirmed information regarding Cyberpunk 2077 essentially nonexistent and no game play videos of any kind to be found.

 The branching dialog of a hardcore RPG with the graphical polish of The Witcher 3 would be a wondrous thing to behold

What Are We Even Hyped About When It Comes to 2077?

A years-old statement indicates Cyberpunk 2077 will be an "open world, sandbox game set in a corrupt and tech-advanced setting.” That sounds interesting, but in practice, what does that really mean when the game actually releases?

Considering how games can change during active development, who knows if that statement still even holds true? We've got no communication of any kind coming in (except for one notable exception noted below).

Potentially, there will be a vertical element to the game, with a job opening for someone who could program flying vehicles listed by CD Projekt Red back in 2016 -- but we don't even know for sure that job was for Cyberpunk 2077.

Will 2077 essentially be the free-roaming, open-world gameplay of The Witcher set in a futuristic city instead of medieval countryside? Will it be much more constrained and stylized like Shadowrun: Dragonfall or Shadowrun: Hong Kong? Will it be somewhere more in the middle like Deus Ex or DIshonored and give us some action-platforming elements as well?

Nobody has the first friggin' clue, because all we have to go on is a cinematic trailer that was released half a decade too early. And did I already mention we don't even have a release window for this game? I think I might have ... 

The above video was posted on January 10, 2013, and still sits as the only major showcase of anything from Cyberpunk 2077. In case anyone missed it, that was over five years ago. Think of everything you've done in the last five years -- or the 1,825 days since that video was released. You know what CD Projekt Red hasn't done? Finished the game from that video.

The video ominously ends with the declaration "Coming: when it's ready." Honestly, that's an idea I can firmly get behind. Don't rush a game, make sure it's done, and release something high quality that doesn't need a ton of patches. There's nothing wrong with that philosophy.

At the same time, maybe don't release a hyper polished trailer that makes people think you've got something nearly done years before you even start serious development.

Did the game get pushed back since that trailer landed? Is it cancelled? Have there been big changes to the style or story? We don't know, because there haven't been any blogs, posts, or tweets ... until yesterday, with the *beep* heard round the world. 

Basically what we got was tantamount to a Cyberpunk 2077 vertical slice, which isn't saying much considering how many vertical slices have ultimately failed to represent the end product in the past. 

Dystopian Video Game Marketing

After four years of utter silence, the Cyberpunk 2077 Twitter feed sputtered to life to utter a single, solitary word:

Beep? As in the sound a computer makes when it turns on? Or beep as in "ohaiiiiiii, we're still alive?" Who knows, because there's been no clarification yet from anybody.

I rolled my eyes so hard I nearly fell over when reading the breathless headlines around the web from other game sites: "MAJOR News Arrives About Cyberpunk 2077" or "Cyberpunk 2077 Shows Big Signs Of Life!"

More than just the tweet itself, all you need to do to see the runaway hype train for 2077 is to look at the response from the fans. Read that Twitter thread or take a look at the comments section on any of the above-mentioned articles. People are losing their minds over the possibility of any tiny crumb of information. 

The thing is -- the developers literally said nothing about the actual game. Beep could mean anything, so it essentially doesn't mean anything at all.

That tweet could just as easily have been a cat walking across an open laptop as something sent on purpose because legitimate news regarding 2077 is arriving soon. If someone reveals a rogue employee sent it just to vex their bosses over how they aren't saying anything about the game, I wouldn't be surprised.

The fact that the developer couldn't even do the fans the minor courtesy of typing a sentence like "Hey, sorry we haven't said anything in four years, there will be an announcement next week" is kind of a slap in the face. All I can really think of to say in response to that tweet is "beep you."

 Seriously.

All Aboard The 2077 Hype Train

If Cyberpunk 2077 were more of an indie affair -- or even worse, a crowd-funded offering -- this annoying lack of communication would be the kiss of death.

But when you combine the praise for Witcher 3 with the high quality of the Cyberpunk 2077 teaser trailer, what you have is a hype train that keeps picking up speed -- and is now reaching dangerous levels.

When the word "beep" causes a chain reaction explosion across the Internet, we're officially going too fast on that train. The result is going to be an epic crash.

While I don't think CD Projekt Red will drop the ball so badly that we get a No Man's Sky-level letdown, there's just no way Cyberpunk 2077 can hold up under the weight of its own massive expectations.

Oh, did I mention we still don't have a release date for 2077 yet? 

Games Cyberpunk 2077 Genres ActionRPG Platforms PC Tags cyberpunk
Published Jan. 14th 2018

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