ELEAGUE Signs Deal With Psyonix On Cross-Platform Rocket League Content
Today, ELEAGUE announced a deal with Rocket League developer Psyonix. The media company owned by Turner & IMG will be collaborating with the game company on a variety of content, including a live event designed as part of the NCAA Final Four Fan Fest.
For their part of the deal, ELEAGUE has agreed to create a wide range of content. This includes a series focusing on the Rocket League Championship Series that will air on TBS later this year. It will feature the players and their teams, as well as include content from both Season 7 and Season 8 of the RLCS. Fans will be able to relive the highs and lows of both seasons of the RLCS during the show.
Also included in the deal is an agreement for the Turner Sports ad sales team to have their advertisements featured during both Season 7 and 8 of the Championship Series.
Finally, the four top ranking teams will be featured in an exhibition competition to be held during the NCAA Final Four Fan Fest in Minneapolis this April. Details on the exhibition will be released at a later date.
In a press release issued earlier today Psynoix's VP of Publishing, Jeremy Dunham had this to say about the partnership:
“We’re excited to bring Rocket League Esports and the Rocket League Championship Series to new television and collegiate audiences. This is a significant step forward for our sport and ongoing relationship with our partners at ELEAGUE. We’re excited to see what the future will bring!”
Turner Sports Chief Content Officer, Craig Barry added that the partnership is unique in that it allows the companies to "create compelling experiences for fans and work collaboratively to identify new strategic business opportunities."
“We’re excited to partner with them as we build on the success of the previous ELEAGUE Cup: Rocket League events and launch new fan-friendly live experiences, including at this year’s Final Four in Minneapolis.”
This isn't the first time ELEAGUE has partnered with Psyonix. In fact the two companies worked together this past Novemer on the ELEAGUE Rocket League Cup. This is, however a much larger deal between the companies, and a pretty good sign that they intend to work together for a long time to come.