Fallout 4's release leads to sizable loss in Pornhub's web traffic

Clearly gamers have their priorities.

Sometimes video games really are the most important thing in our lives. So much so that we completely rearrange basic tenants of our livelihoods to make whatever game we are playing our top priority. 

Apparently this was the case upon Fallout 4's release, as the popular adult entertainment site, Pornhub recently reported that Bethesda's latest post-apocalyptic wasteland romp (pun intended) caused the site to lose a pretty significant amount of web traffic.

Per Pornhub:

Starting at 5am traffic began to drop, down as much as 10% from 7am till noon. In the afternoon traffic returned to normal, but after 6pm it dropped again when we assume that 9-5 workers arrived home and fired up their games.

Using Google's affinity analytics data, the site's admins have apparently determined that a fairly significant portion of their traffic also happen to be gamers and they have been able to break down the types of games individual users are interested in based on their searches. And as such, they went a step further to see the percentage of fans per genre that left the site, presumably to play Fallout 4.

What's interesting here is how far down RPG fans are on the list, considering that Fallout 4 is an RPG itself; though you could make the case for the game as an Action-RPG, in which case, Action fans are the 2nd most lost demographic.

Quick take: I couldn't help but laugh when this story broke all over the internet. I knew that a number of people all over the world were mysteriously "calling in sick" on November 10th (Bethesda's Pete Hines even wrote out a doctor's note for people to give their employers), but I didn't think the game's popularity would extend to such lengths.  

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Freelance Game Writer and Journalist. I'm an Independent Writer who's passionate about spreading the word about all things gaming. My favorite games of all time are Pokemon Blue and Final Fantasy VIII. Check out more of my writing at thevideogamejournal.com.

Published Nov. 16th 2015

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