Reggie Fils-Aime Steps Down Today as Doug Bowser Steps In as NOA President

Doug Bowser steps in as Nintendop of America's new President today, with Reggie Fils-Aime starting hishard-earned retirement.

We had fair warning, but the day has finally come for Reggie Fils-Aime to step down as President of Nintendo of America and enter retirement.

The gaming community at large knows Fils-Aime for his iconic presentations for Nintendo over the years, and for his friendly and welcoming demeanor.

Reggie's going to be leaving some big shoes to fill, but who better to step into them but Nintendo's own, aptly-named, Doug Bowser?

Bowser worked at Nintendo of America as its Senior President of Sales and Marketing since May of 2015, a year before the Nintendo Switch was revealed and a year before Nintendo made some big changes to its image.

If anyone were to take the over for Fils-Aims, it'd be Doug Bowser. Not just because of the bizarrely appropriate name.

Though he may be leaving Nintendo of America, Fils-Aime will probably continue to be known throughout the gaming community for years to come. His audacious E3 introduction all those years ago set the tone for his public persona. The rest, as they say, is history.

Reggie Fils-Aime has been synonymous with Nintendo of America for over a decade. In a way, it feels like another sign of an end of an era at Nintendo.

Surely fans and Nintendo of America themselves can feel confident with Doug Bowser at the head. This is not a day too be sad, but one to usher in a new era of Nintendo. I'm eager to see where the company will go under Doug Bowser. You should be, too.

Associate Editor

Ashley spends all her time playing games and studying languages, and it's a miracle she's not burned out on the whole thing after being a game addict since '89 (shout out to Love Shack by The B-52s). Classic annoying Sega kid, still hasn't let go of Sonic and prefers arcade-style games. Final Fantasy and SaGa rock whatever it is you like, chump.

Platforms Tags nintendo of america
Published Apr. 15th 2019

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