Mobile Gaming Dominated iOS App Store in 2017

Even with the variety of apps out there, developers are making more Arena of Valors and fewer Tinders.

Now that 2017 has come and gone, it's a good time to study mobile data to understand future trends. With over 450,000 apps that emerged last year for U.S. iOS users, the largest category for apps is first and foremost games.


According to data from tech startup AppBi, a company dedicated to mobile marketing and analysis, 19.7% of apps on the current store are mobile games. This overtakes the 10.7% of business-based apps and the 9.1% of lifestyle-based apps. Games still dominate the market, and interested developers should take note.

This is also true for the most-used keywords of the year. As shown below, the the top three keywords used by apps were "Free", "Games", and "Game".  Considering the strong usage of free-to-play mechanics in many mobile titles, it isn't surprising. 

What do you think about this data? Is it surprising to you, or nothing special? Do you think 2018 will change things? Leave your comments below!


It's your friendly neighborhood Gavin! I write some things and I try to do video essay stuff. We'll see how both go.

Platforms iOS Tags app storeios
Published Feb. 22nd 2018

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