To celebrate its twentieth anniversary, online giant Amazon is having Prime Day. They put almost every type of product (video games included) on sale for one day only on July 15th. Many gamers were extremely excited at the prospect of a sale that was promised to be “bigger than black Friday” – and they could get all the deals from the comfort of their living rooms. Rather than racing and brawling your way through crowds to incredible deals, the deals would come to you, sitting there waiting for you to click on them.
Sadly, if you have any experience with real sales (perhaps January sales in London or Black Friday in New York), you were likely sorely disappointed by the modest and at times pitiful savings that Amazon offered – savings that often seemed like they were on items that Amazon simply wanted to shift.
A good example is The Elder Scrolls Online, which claims to offer a 25% saving. Sounds good, right? But in reality, that only translates to $5 off. The 25% refers to the recommended retail price, not the actual Amazon price. So the game is only a fiver cheaper than it was the day before and will be the day after Prime Day.
To give credit where it’s due, the sale only appears so bad because Amazon is cheaper than the high street already. And it’s technically not false advertising to phrase things as they did. Regardless, as sales go, it was a major let down and something that I won’t forget anytime soon when shopping online.
How did you feel about Prime Day? Find any good deals, or is it all just misleading advertising? Let us know in the comments!
