Ubisoft learned from AC: Unity, and Apologizes for its Mistakes

Ubisoft comes and apologizes for their mistakes in Assassin's Creed: Unity.

Recently, a new trailer was released for Ubisoft's upcoming AC game, Assassin's Creed: Syndicate. Along with the trailer, Ubisoft also issued an apology, saying that there were many mistakes in Unity, especially starting from launch, and that it was their first time creating such a huge open world. 

AC: Unity was deemed as one of the buggiest Assassin's Creed experiences ever, and ultimately it ruined a lot of people's perception of the game. Unity was plagued by graphical glitches, online connection issues, and in-game bugs, which didn't sit well with many critics, as many of the scores were the lowest among the series. A developer described it as heartbreaking stating:

"It's like you're a kid being told you're ugly and you're fat. It hurts. Your heart breaks a little bit."

With all the problems in AC: Unity, Ubisoft plans to expand on them and fix the issues for future installments. They have heard the call, and are answering to it, as a developer in video quotes :

You have to look at these things critically. You do the post-mortems, you examine the problems, and you say ‘what can we improve?'”

It is pretty refreshing to see a company being able to admit their own faults on a game. Not only did they humanize the brand by telling about what went wrong and their reactions toward it, they showed optimism moving forward. Maybe this does show promise for Syndicate as it will be the next installment in the franchise, coming right after Unity. 

Ubisoft surely has to fire on the right cylinders now as two straight disappointing releases will bring some harm onto the entire Assassin's Creed franchise. If they are able to learn from their mistakes, then Syndicate should pit fairly well this time around against the critics, but will it be revolutionary enough to have the weight of what the franchise once held? 


Been playing games since I was old enough to pick up a controller // Being involved in the community would be a dream.

Published May. 13th 2015
  • The Soapbox Lord
    Featured Contributor
    This is straight PR bull. EA and Molyneux do the exact same thing. They release a buggy or product far different from what they promised to release, then "apologize" for it saying they have "learned their lesson." Acknowledging your mistakes means nothing if you do not seek to rectify them. If I constantly punch you in the arm, but apologize after every time and say I won't do it again only to do the opposite: is my apology meaningful or worth anything?

    This is a never-ending cycle where they are not held accountable for releasing inferior products. If they were really sorry and had truly learned their lesson, they would stop their development and release cycle and release the games when they are done and not before.
    More development time should equal a more stable game.

    This is Ubi though. They rarely do anything intelligent.
  • Victor Ren
    they "learned their lesson" by cutting out multiplayer in Syndicate lol. But I do agree with what you said, it does make the company look more appealing in hopes of selling more copies for the next game.
  • StayNoLonger
    Featured Contributor
    I stopped playing Unity when I accidentally started the DLC content at which point I realized that there is no way of leaving other than to play the spoiler ridden content, not to mention the only way to start a new game is to manually delete/rename the save game file.

    They need to realize that people prefer a delayed game over a broken one.
  • Farrel Nobel
    I agree that it's refreshing for a company to acknowledge it's mistakes but they should've done it sooner though. The game was obviously borderline broken from the start and that unity was rushed out the door without much play testing done.

    with that being said, I'm not sure about the new AC game. As hard as it is, I can imagine what the ubisoft wanted Unity to feel like without the bugs and I'd have to say that it'd still be quite boring. There are just way too many things to do in the game.

    Rather than making the game actually GOOD, it feels like they just want to add on as many meaningless side missions to extend play time. Not fun at all.
  • Amanda Wallace
    Former Staff Editor
    I mean, they definitely needed to admit that there were problems with Unity. Not something you can hide when most of the coverage of Unity was "this game is full of problems"

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