Sony Pictures Entertainment has partnered with BANDAI NAMCO to bring their highly-anticipated, live-action film Pixels to your mobile devices – in the form of a tower-defense-style mobile game.
Pixels is an action-comedy in which aliens misinterpret a message of peace that includes footage of popular retro-arcade style games, viewing them as a threat of war. In answer, they send machines to attack Earth in the form of many of those same arcade characters – PAC-MAN, Q-Bert, and Frogger just to name a few.
Did you ever expect to see PAC-MAN as the villain? In the new movie and mobile game Pixels, even some of gaming’s most beloved arcade heroes are dangerous invaders.
In the first 24 hours following the initial release of the film’s trailer it received 34.3 million views worldwide – making it Sony’s #1 trailer launch of all time.
With a film all about instantly-recognizable classic arcade game characters, naturally there has to be a game that includes them all. As Sony Pictures Vice President of Consumer Products Mark Caplan said in the game’s press-release:
“Pixels wouldn’t be possible without the enduring power of historic gaming figures like PAC-MAN, and we’re proud to team up with BANDAI NAMCO Entertainment to bring that joy back to the medium that inspired it with this new game.”
In the tower-defense mobile game, players take on the role of the film’s heroes, the Arcaders, and defend Earth against the aliens – popular BANDAI NAMCO characters that will be coming together in one game for the first time in their long history.
The mobile game is to be released in advance of the film, which is slated for a July 24 box office debut.
Are you excited to see Pixels or play the mobile game? Do you have fond memories of these characters from your childhood, or are these retro-games just the stuff of legend to you? Chat about it with us in the comments!
