Candy Crushed: King Pulls Trademark Claim On The Word “Candy”

King's bittersweet trademark battles over the word "Candy" are coming to an end.

King, the developer known for their game Candy Crush Saga and controversial trademark claims, has abandoned it’s application to trademark the word “candy.” King has been under fire since January when the trademark filing was approved and King immediately went to work crushing all its opposition, sometimes through underhanded means. The move can be seen as a reaction to the huge amount of bad blood the rigid enforcement of their claim created, including the recent “Candy Jam” protest that saw game developers creating candy themed (and titled) games. There’s no word yet on what future plans King may have for its “Saga” trademark, however, which is still active in the USPTO database.

Recommended Videos

The controversy and abandonment of the US trademark (the EU “Candy” trademark is still active) should serve as a great example about how enforcing a flimsy claim can do far more harm than good. On the other hand though, I learned how easy it is to trademark general terms. I wonder if “newspost” is taken yet?


GameSkinny is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article The Wizard101 Universe Announces a Single-Player Prequel
Official cover art for Ravenwood Academy, wizard kneeling beside Falmea picking up books, other wizards around them
Read Article All Triple-i Initiative Showcase Announcements
Slay the Spire 2 logo,.
Read Article Palworld Pits Players Against Each Other in Pal Arena
Player standing beside three pals in the arena setting
Read Article Reverse 1999 Goes to Australia in “REVIVAL! THE ULURU GAMES” (Version 1.5 Update)
a group of people driving in the outback at sunset
Read Article New Sim Game Mixes Paleo Pines and Animal Crossing
Peleofolk of Amber Isle on the harbor.
Related Content
Read Article The Wizard101 Universe Announces a Single-Player Prequel
Official cover art for Ravenwood Academy, wizard kneeling beside Falmea picking up books, other wizards around them
Read Article All Triple-i Initiative Showcase Announcements
Slay the Spire 2 logo,.
Read Article Palworld Pits Players Against Each Other in Pal Arena
Player standing beside three pals in the arena setting
Read Article Reverse 1999 Goes to Australia in “REVIVAL! THE ULURU GAMES” (Version 1.5 Update)
a group of people driving in the outback at sunset
Read Article New Sim Game Mixes Paleo Pines and Animal Crossing
Peleofolk of Amber Isle on the harbor.
Author
WesleyG
I'm a freelance contributor that adores the art and culture of gaming. I'm an indie game enthusiast who loves supporting a game with a small budget and new ideas. I also love pro wrestling, tabletop RPGs, and Cadbury Creme Eggs.