Core gamers cry that casuals are what’s killing video games, but is it really the case? According to some sources, the revenue from casual players just isn’t what it used to be.
The Digital Game Monetization Summit has come and gone, and one interesting bit of information lingers on: Casual gamers aren’t where all of the money is at. Though really, I guess that would depend on your definition of casual gamer.
Casual Gamers, Casual Revenue
Greg Richardson, CEO of Rumble Entertainment, claimed that only 10 percent of the $50 billion that consumers spent on games last year went toward casual social and mobile games. Are you just as surprised as I am?
Kongregate also had some interesting information to share during the Digital Game Monetization Summit, stating that most of their revenue comes from individual players spending $500 or more on a single game. Strange but true.
Kongregate’s numbers also emphasized the importance of committed players, as 84 percent of their revenue came from users who had played an individual game more than 50 times.
It’s just a coincidence that I reported on this on the same day as my I’m Okay, Thanks article on casual gamers, but it is some food for thought when the two are paired together. There’s loads more information on what was presented at the Summit at the link below. Well worth a read if you’re interested in the subject.
Source: GamesIndustry International
Published: Dec 17, 2012 05:32 am