The US-based Atari Inc. and its associated businesses; Atari Interactive Inc., Humongous Inc., and California US Holdings Inc. have filed a petition under the United States Bankruptcy Code which seeks to separate the companies from the parent holding company, Atari S.A. Based in France.
In a press statement released by Atari Inc, they explained the reasoning was “to separate from the structural financial encumbrances of… Atari S.A. (formerly Infogames S.A.) and secure independent capital for future growth, primarily in the areas of digital and mobile games.”
Atari Inc. shares its DNA with the pioneering video games technology manufacturer of the 1970s, but has been through so many acquisitions, mergers and rebrandings it is cosmically ironic that the name Atari was chosen for its association to the ancient Chinese boardgame ‘Go‘, in which atari means ‘imminently in danger of being taken by one’s opponent’.
This latest move seems to be an attempt to prevent history from repeating itself. Or perhaps to facilitate it, who knows? In the complex game of corporation management, Atari has certainly learned to adapt in order to survive, even if its checkered past has required it to frequently change its name and even bury its mistakes in the desert.
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In the terminology of Go, it remains to be seen whether this was a tesuji or a zokusuji (ie. a good move or a bad move). Time will tell.
Source: PR Newswire (via the BBC)
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Source: Wikipedia
Published: Jan 21, 2013 12:57 pm