As part of a complete overhaul to its business structure and function, Google has just announced that it will now be a subsidiary of a new parent company called Alphabet.
This news most concerns Android and Chrome users, but don’t worry, all of your Google accounts, services, and devices should remain unaffected.
What exactly does this mean and what is Alphabet?
In it’s simplest form, Alphabet will act as an umbrella company for all of the products and services it plans to offer to consumers. One of these products will be Google with all of its mainstays including Gmail, Chrome, YouTube etc., but Alphabet has extensive plans for many other things other than just internet services.
Google co-founder Larry Page will act as CEO of Alphabet while other co-founder Sergey Brin and Sundar Pichai will head the now smaller company, Google. Larry Page wrote,
“Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence”
Does this have any real impact for us as gamers? As far as I can tell no, but it could impact developers going forward which in turn could affect audiences.
Anyone currently with an android device or who uses a Chrome browser, Play Store, or YouTube will still receive the same reliable services from Google just as they have, the only difference being that Alphabet will now own all of it.