It’s no secret that THQ is in hot water, and their most recent inclusion in the latest Humble Bundle is seen by many to be a last ditch attempt at pulling themselves back up. This attempt may not be in vain after all.
As of writing, the Humble THQ Bundle has made over $3 million. Even if all of that money went straight to the struggling THQ, it wouldn’t be enough to save them.
So how is the Humble Bundle helping them past putting a small dent in their debt? According to GamesIndustry International, the value of their stock is going up.
The day the bundle went live saw a their share price go up to $1.60 from the previous $1.07. This is nearly a 40% increase — quite the jump for the publisher. Friday closed with the stock sitting at $1.45 a share.
We’ll see where THQ is sitting at the end of the Bundle. There literally is nowhere for them to go but up, otherwise they may have to close their doors.
THQ’s CEO, Brian Farrell, has donated $1650 to the Humble Bundle; the company’s president, Jason Rubin, has donated $1050. Rubin’s donation went entirely to charity.
Source: THQ bosses spend big on their own Humble Bundle
Humble THQ Bundle
Published: Dec 3, 2012 02:10 pm