King’s Got a Sweet Tooth for U.S. IPO

Candy Crush Saga's developer, King, is preparing for a public offering in the States.

Candry Crush Saga‘s developer, King, now has its wandering eyes on setting up a U.S IPO later this year, according to the Wall Street Journal. 

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Reports indicate that King is working with J.P. Morgan Chase & Co., Credit Suisse Group and Bank of America to get the ball rolling.

An IPO (initial public offering) is when shares are sold to the general public. The transition means that a lot of investors who got on the fast-moving King train early in the process – after all, it was named the Fastest Growing UK Company in the 2013 Media Momentum Awards – have the chance to make a lot of money with this move. 

King has found success for multiple reasons, not the least its popular decision to move away from traditional advertising on its games. It has successfully infiltrated the social media and mobile spheres, two of the highest growth markets in the industry right now.

Candy Crush Saga, which launched King into rarefied dominance after its release on Facebook in 2012, is a game similar to Bejeweled, but involves candy pieces. There is a Jelly Bean, a Lozenge, a Lemon Drop, a Square, a Lollipop head and a Cluster.

The simply, but effective puzzle game, surpassed Farmville in March as Facebook’s most popular game, with 45.6 million average monthly users. 

And as good as the game is, some people have called it evil.

That is, because it is so addicting.

Anyone going to buy some King stock?

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Author
Nick Fouriezos
I'm a freelance journalist who loves sports, gaming and creative writing. I'm also a GameSkinny intern and right now I'm playing unhealthy amounts of NBA2k12, Halo 3 and Fallout: New Vegas. Check out more of my work at nick4iezos.com.