If you ever wanted to stuff your own Mario bear or Bowser plushie, your wish has been granted.

Mario and Friends Coming to Build-A-Bear Workshop

If you ever wanted to stuff your own Mario bear or Bowser plushie, your wish has been granted.

Build-A-Bear Workshop has just announced a licensed partnership with Nintendo to bring a few of its most iconic characters to stores.

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The product line focuses on three main Make-Your-Own friends in the forms of Bowser, Yoshi, and a Mario attire-clad bear. Bowser and the Mario bear will offer sound chip add-ons featuring 5-in-1 sounds for Bowser and a Super Mario Bros. Theme Song chip for the bear, though they are probably interchangeable.

Jennifer Kretchmar, Chief Product Officer of Build-A-Bear Workshop, stated, “Super Mario is a classic game franchise many of our Guests know and love, and we’ve had a lot of fun bringing these characters into furry friend form.”

Along with the three Make-Your-Own characters are a line of pre-stuffed plushies and accessories, including a Toad plushie, a three-pack of Super Mario wrist accessories, a red Super Mario hoodie, a Luigi costume, and a Princess Peach costume.

Nintendo of America’s Senior Vice President of Strategic Initiatives Tom Prata said, “Bringing beloved characters like Mario, Yoshi and Bowser to Build-A-Bear aligns our shared goal of engaging kids and families in fun and new ways.”


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Lee Forgione
Gamer, writer, podcaster, sushi addict.