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Microsoft’s Mysterious “Glitch Contest” Involves Titanfall, Xbox One

If you live in the UK, you might want to participate in this mysterious contest...
This article is over 10 years old and may contain outdated information

Okay, so it’s bizarre. It also sounds like fun!

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It seems Microsoft has launched a strange marketing campaign to help promote the upcoming Xbox One exclusive, Titanfall. Participating could get you a great Xbox One bundle or a variety of other awards.

First spotted at Reddit, this promotion only applies to those who are at least 18 years of age and reside in the UK. The Reddit user in question noticed that a certain Microsoft “Invitation” commercial was a little odd, as the ad stuttered and cut away to pieces of binary code. He also caught the image of a briefcase.

That code led us to several websites, including, which is where you’ll find the terms and conditions for the “Glitch Contest.” It began on January 23 and it’ll run through February 23. The participants “must complete the pre-determined steps that form a path with a dedicated start and end point,” reads a cryptic message.

Prizes include signed comics and artwork, the aforementioned Xbox console bundle, “14 Xbox items,” and more. Other Reddit users have tracked down several links and images that point toward Titanfall; one such find references Hammond Robotics, a fictional company in the game’s narrative.

We need more cool contests like this

Given the inherently imaginative nature of this industry, you’d think we’d see more highly creative contests. This is a very cool idea, even though it’s obviously all about promotion. I don’t mind the advertising if we get a chance to have some fun and besides, there’s a chance at some great prizes! Wish I lived in the UK. 🙁

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A gaming journalism veteran of 14 years, a confirmed gamer for over 30 years, and a lover of fine literature and ridiculously sweet desserts.