October has just started and so has Bandai Namco‘s campaign against breast cancer. The Pac-Man company is teaming up with the National Breast Cancer Foundation to raise awareness for breast cancer. The company is notably calling this movement the Ms. Pac-Man Pink Ribbon campaign, named for both organizations’ logos.
During the month of October, Bandai Namco will sell a breast-cancer themed maze for all their mobile Pac-Man titles. The maze has the word “hope” written at the top of the level, to raise breast cancer awareness. It will cost $.99, and all proceeds go toward supporting the National Breast Cancer Foundation. Also worth noting is the pink ribbon-themed user interface Bandai Namco will add to these games.
Breast Cancer and Video Games
Surprisingly, this isn’t the first time breast cancer and video games have teamed up. Earlier this year, British researchers released an iPhone app called Play to Cure: Genes in Space.
The game has proved immensely helpful to cancer researchers. Although it sells itself as a space shooter, players’ actions in Genes in Space helps decode genetic data pertaining to breast cancer. Crowdsourced research is itself a growing trend in video games, and represents the social good our medium can bring.
