Oculus Rift won't be selling too many units to Australia after Palmer Luckey challenged Aussies to go to the government.

Oculus CEO challenges Australians to go to ACCC

Oculus Rift won't be selling too many units to Australia after Palmer Luckey challenged Aussies to go to the government.

There’s no doubt about it. Oculus Rift’s price reveal had a veritable rippling effect throughout the Reddit, gaming, and virtual reality communities. However, no one is feeling the pain more than Australian consumers, who will be forced to pay well over 1000AUD to purchase the product.

Recommended Videos

For more information on Reddit’s reaction to the Oculus Rift price reveal click here.

In a recent AMA on Reddit with Palmer Luckey, CEO of Oculus, Australian user u/socially_reddited posed this incredible question:

“Hi Palmer. Apologies for [the] long question but you didn’t seem to understand the issue in the last AMA.

So the main issue for Australians is the shipping cost.

Why the hell is shipping $130 USD (~$180 AUD)? Especially when it’s shipping from Sydney!? It is cheaper to ship from U.S to Australia via a third party instead. So, why do you even have a warehouse in Australia? This is insane. There are also issues with taxation. It’s shipping from within Aus so we pay GST of 10%. Yet the base price adds what I assume is U.S taxes, it goes from $599 to $685 or whatever.

So we’re somehow paying two taxes, plus the most expensive shipping costs the world has ever seen. If this issue is worked out, it would bring the cost down to around $900 and I would buy immediately. All you have to do is ship directly to Aus, instead of from within Aus.”

The Oculus VR warehouse located in Sydney, Australia charges $130 for shipping and includes both U.S. and AUS taxes for buyers in the land down under. 

In a half-ass reply Palmer Luckey addressed the question with:

“I can’t throw anyone under the bus. Wish I had a better answer for you, I really do. If it helps, it should be clear from our international pricing choices overall that we are not trying to gouge anyone, I don’t have anything out for Australia.”

Another upset user asked if Australians should refer to the Australian Competition and Consumer Commission – a government run collective in charge of securing fair trade in Australia. To which Palmer replied:

“Feel free, would be interesting to see what they say.”

Through negligence to throw others “under the bus”, Palmer Luckey has successfully evoked the rage of Aussie gamers everywhere. With the final comment (shown above) Luckey retreated into his hidey-hole and has refused to post further on the thread. It’s safe to say that the PR surrounding this issue is some of the worst ever seen.

It’s scary to see the way Oculus is handling their consumer base when the Rift is still so far from actual launch. This outrage will surely leave the company reeling and provide an excellent foot-in-the-door for other VR projects like PlayStation VR. 

It is unclear if anyone has actually gone to the ACCC with this issue. It would be interesting to hear what they say indeed.


GameSkinny is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Fallout Shelter Profits Skyrocket: Is New PC Content Next?
Fallout Shelter main menu screen.
Read Article Braid Anniversary Edition Release Date Pushed Back to May
Official cover art for Braid Anniversary Edition
Read Article Pokemon GO Teases New Features to Reel Players Back In
Kanto Pokemon surround player's Pokemon GO app
Read Article Stars Wars Returns to Fortnite Just in Time for May the 4th
Fortnite and Star Wars collab official teaser, on space background
Read Article The Wizard101 Universe Announces a Single-Player Prequel
Official cover art for Ravenwood Academy, wizard kneeling beside Falmea picking up books, other wizards around them
Related Content
Read Article Fallout Shelter Profits Skyrocket: Is New PC Content Next?
Fallout Shelter main menu screen.
Read Article Braid Anniversary Edition Release Date Pushed Back to May
Official cover art for Braid Anniversary Edition
Read Article Pokemon GO Teases New Features to Reel Players Back In
Kanto Pokemon surround player's Pokemon GO app
Read Article Stars Wars Returns to Fortnite Just in Time for May the 4th
Fortnite and Star Wars collab official teaser, on space background
Read Article The Wizard101 Universe Announces a Single-Player Prequel
Official cover art for Ravenwood Academy, wizard kneeling beside Falmea picking up books, other wizards around them
Author
BlackTideTV
Check out my YouTube Channel for more Daily Gaming Goodness! https://www.youtube.com/user/btide15 Follow me on Twitter! https://twitter.com/BlackTideTV