Ubisoft learned from AC: Unity, and Apologizes for its Mistakes

Recently, a new trailer was released for Ubisoft’s upcoming AC game, Assassin’s Creed: Syndicate. Along with the trailer, Ubisoft also issued an apology, saying that there were many mistakes in Unity, especially starting from launch, and that it was their first time creating such a huge open world. 

AC: Unity was deemed as one of the buggiest Assassin’s Creed experiences ever, and ultimately it ruined a lot of people’s perception of the game. Unity was plagued by graphical glitches, online connection issues, and in-game bugs, which didn’t sit well with many critics, as many of the scores were the lowest among the series. A developer described it as heartbreaking stating:

“It’s like you’re a kid being told you’re ugly and you’re fat. It hurts. Your heart breaks a little bit.”

With all the problems in AC: Unity, Ubisoft plans to expand on them and fix the issues for future installments. They have heard the call, and are answering to it, as a developer in video quotes :

You have to look at these things critically. You do the post-mortems, you examine the problems, and you say ‘what can we improve?’”

It is pretty refreshing to see a company being able to admit their own faults on a game. Not only did they humanize the brand by telling about what went wrong and their reactions toward it, they showed optimism moving forward. Maybe this does show promise for Syndicate as it will be the next installment in the franchise, coming right after Unity. 

Ubisoft surely has to fire on the right cylinders now as two straight disappointing releases will bring some harm onto the entire Assassin’s Creed franchise. If they are able to learn from their mistakes, then Syndicate should pit fairly well this time around against the critics, but will it be revolutionary enough to have the weight of what the franchise once held?