Sony revealed during its PlayStation Vita presentation that the Vita will be seeing a price drop to 19,980 yen in Japan. This will affect both the wi-fi and 3G models starting on February 28.
Hiroshi Kawano, head of SCEJ, wants the handheld to have the same success as the original PSP in the region, saying he wants the Vita to be “everyone’s Vita” during the presentation stream.
The Monster Hunter series was the main draw of the PSP in Japan, and the Vita’s lack of a big-name series is putting some hurt on the handheld. A price cut and some stellar titles may be just what the doctor — and consumer base — ordered this time around.
There has yet to be an announcement on a price drop in other territories, but it would not be a surprise considering the new model patent floating around. Expect an announcement focusing on North America and Europe soon.