Organizing a game marathon to raise money for charity is a pretty neat idea, and has been used successfully in the past. Zeldathon, a Zelda game marathon organized by Matthew Moffit (SuperMCGamer), is a bi-annual event, and the most recent one started yesterday at 4 PM EST. 100% of the proceeds go to a charity chosen prior to the event.
There are specific “unlock goals” that are set at certain monetary intervals. Every time a specific monetary interval is reached (say, $8,500), a new game is unlocked that will prolong the stream. There are even non-game unlock goals that occur more regularly, such as the chance to name Link when the group of friends involved starts a new file, as well as remake and hard mode unlock goals.
This year’s proceeds will go to charity: water, a group that helps provide clean water to the millions without access to it, and the Zeldathon team hopes to raise $150,000 dollars through their marathon live stream. Check out the stream here, and consider donating to help the cause!