Zynga Heads to Vegas

Zynga hopes that introducing real money wagering to their online games will improve their outlook.

Zynga isn’t as hot as it used to be. Their flagship, Farmville, is fading. Other games are waning. And yet more others are stone cold dead, like Cityville. As expected (and highly publicized), Zynga has dealt with a severe earnings loss, and staff layoffs.

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With Zynga down on their luck, they’ve got to be on the look out for new money making opportunities.

One option? Vegas, baby!

Nevada’s Gaming Control Board is determining whether the troubled games maker will be able to introduce real cash wagers into their online games, like Zynga Poker.

Currently, games are played with no real life risk of loss involved. Well, except loss of time, I guess. And time is money. So you are losing money!

No? Oh, okay.

From Zynga’s Chief Revenue Officer, Barry Cottle:

“We anticipate that the process will take approximately 12 to 18 months to complete,” Zynga Chief Revenue Officer Barry Cottle said in a statement. “As we’ve said previously, the broader U.S. market is an opportunity that’s further out on the horizon based on legislative developments, but we are preparing for a regulated market.”

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In October, Zynga entered a deal with bwin.party to start a similar venture in the UK.

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Author
Imayen Etim
Imayen Etim is a freelance writer and GameSkinny contributor based in Gainesville, Florida. She can be contacted at imayen.e [at] gmail.com