Prime Day was a huge success despite criticsim

Many people took to the internet to criticize Amazon's Prime Day sale, but that didn't stop it from being a huge success.

If you had searched for the trending hashtag #primeday on July 15th, you would have found almost nothing but complaints about the ridiculous products that were on sale and the rather poor discounts being offered by Amazon during their "bigger than Black Friday" sale. I myself wrote about my bitter disappointment here on Gameskinny.

Well as it turns out, I must eat my own words as despite the criticism, Amazon delivered on their promise and had a more successful day than last year's Black Friday. The full report can be viewed on the Amazon website, but its highlights include.

  • Amazon sold more units on Prime Day than Black Friday 2014, the biggest Black Friday ever.
  • Worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014.
  • More new members tried Prime worldwide than any single day in Amazon history.
  • Members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever.
  • 56,000 Lord of the Rings: The Motion Picture Trilogy sets.

Amazon promised a day bigger than Black Friday and it seems like they delivered in spite of misleading advertising and a huge backlash to a rather poor line up of products. Prime Day seemed to many to be more of an opportunity for Amazon to dump unwanted stock but in the end, people voted with their wallets and the consensus ultimately is that the day was a roaring success.

Of course there are plenty of people in the world who will buy something just because it is on sale. How many games do we all have in our Steam library from the last Steam Summer Sale that we will never ever play. Perhaps Amazon is at fault and perhaps the consumers are.

Do you think Prime Day was a good day for sales after all? Or did Amazon simply prey on those who can't resist a sale? Let us know below.


Video and Tabletop game obsessed. Blogs, reviews and writes about video games when not actually playing them. A dinosaur... not as organised as title may claim.

Published Jul. 16th 2015

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