ALS is otherwise known as Lou Gherig’s Disease, and the #IceBucketChallenge is all about increasing awareness of this fatal neurological disorder. A lot of people think that the Ice Bucket Challenge is just a viral publicity stunt… and they’re right!
Thanks to the Ice Bucket Challenge, more people than ever before are aware of ALS, and the ALS Association has blown fundraising goals out of the (ice) water.
So in the name of an excellent cause, indie game studio Artix Entertainment joined the effort to raise awareness for ALS. On a hot and sunny Florida afternoon, Artix gathered the bravest, most water-resistant team members to take the frigid plunge (see video above)!
In addition to rusting a full set of armor, Artix Entertainment is making a donation at www.ALSA.org. Everyone here at Artix strives to help the community in every way possible, which is just one of the many reasons Artix Entertainment is nominated in the Dragon Slayer Awards for Best Community Management Team.
Adam Bohn, CEO and Paladin of Artix Entertainment, also challenged three other video game studios to take the ALS Ice Bucket Challenge:
- Blizzard Entertainment
- Rockstar Games
- and Zynga
Let’s hope they don’t get cold feet. Or maybe they will—it’s pretty hard to avoid that when getting drenched with a bucket of ice water.
For additional information about Lou Gherig’s Disease and the ALS Ice Bucket Challenge, head to www.ALSA.org and discover how you can be a real-life hero.
Together we can #StrikeOutALS with the #IceBucketChallenge!
