I'm Well Aware That This is Completely Insane: In-Game Vendor Loyalty

I buy all of my fruit and vegetables from a local family owned fruit and veg shop. There's a huge Tesco right next to it that sells the same fruit and the same vegetables a lot cheaper and there's also the bonus of Tesco selling everything else I need to sustain myself (videogames, crisps and beer, what else?).

Sure, it costs me more money to buy from the little fruit shop, but I've been going there for years, and so have my family, and I've no intention of stopping.

Store loyalty is a good thing, especially if you're helping local business.


Trouble is, I do the exact same thing in computer games, and I have no idea why. I didn't even realise that I did it until, earlier in the week I was playing a bit of Forza Horizon and found myself driving past several of the game hubs, just to get back to the central hub to visit Daks Garage.

The hubs that I drove past offered the exact same services at the exact same price, but still, I drove past them just so I could feel like I was helping out Dak by giving him work and therefore my hard-won credits.


Anyway, once I'd pulled into Daks Garage, I realised what I'd done and it got me to thinking...

How many other times have I done that in other games?

When I really thought about it, I was quite worried. It turns out that I do it in a lot of games, and quite often at a massive inconvenience to myself.

For example if I need my gear repaired while out questing in Azeroth, I always hearthstone back to the Dwarven District in Stormwind City and speak to the Gnome just outside the inn. He's been repairing my gear for years now, and going to someone else would just feel wrong.

Then I have to travel back to the area I was questing in and resume.


Now, I feel I should point out that since WoW is an MMO, I wouldn't do something like this if I was in a raid, unless it was a guild raid and we where taking a quick break, giving me time to hearthstone back and repair and get back to the raid in time. If I needed a quick repair before a boss, I'd run outside with a fellow guildy to use their repair mount.

But I always feel a slight twang of guilt, as if I'm denying ol' Billibub Cogspinner his work, thus also denying his poor little gnome-kids food for this week, or money saved for an education for them.

(Sorry kids, but it looks like you're destined to follow in poor Topper McNabbs footsteps... Too bad.)

World of Warcraft and Forza Horizon aren't the only games where I practice fierce vendor loyalty. I remember always trying to go to the same shops in Hyrule in The Ocarina of Time, and trying my very best to only buy stuff in The Wind Waker if it was being sold by Beedle in his travelling boat (and I have vague memories of him actually giving a loyalty discount for my troubles).


Sure, there are other pictures of Beedle I could have used, but I felt that this one was just WAY too awesome to not include. Enjoy it.

Of course, I'm well aware that this is completely insane and if I can't stop myself from doing it, I fully intend to seek professional help (read: I'll just ask my partner if she'll hit me every time she catches me doing it).

So I'm just wondering, does anyone else do this or have you caught yourself unaware, travelling past shops just to get to your favourite shop even if the others sell the same item? Or is it just me being crazy? Let me know in the comments below.


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Published Jul. 25th 2013
  • Shady_Dan
    Featured Contributor
    Glad to see it's not just me doing it at least. I totally forgot about Skyrim, and Fallout 3 too... Moriarty in Megaton must have made a fortune in bottlecaps off me.
  • Amy White
    Former Editor in Chief
    I do that in Skyrim, but then, I'm also purposefully favoring fences because the standard NPC's don't appreciate my finer wares.

    "What? You don't believe I found this sapphire necklace in the alley outside of the tavern? It's not my fault someone left it there."
  • DemonicSkies
    Belethor is my guy, for some reason. Or maybe it's just that I'm in love with Whiterun.
  • Pierre Fouquet
    Featured Contributor
    Enhances Whiterun mod will make you fall in love more!
  • DemonicSkies
    I'm a little worried about that mod since I have a lot of other population NPC type mods running. Hopefully it doesn't clash with anything.
  • Pierre Fouquet
    Featured Contributor
    It only adds things, doesn't change any thing, adds lots of foliage, and bee hives mostly. It should be ok, also use BOSS, it's easy to setup, and just run it. Sorts most of the mods related crashes.
  • DemonicSkies
    Yeah I use Boss and Wrye Bash. But holy hell, I think I'll risk it because Whiterun looks AMAZING with this mod.
  • Pierre Fouquet
    Featured Contributor
    Yes it does, yes it does. :)
  • Tabi Loker
    I never realized until today. It just feels a bit wrong to just go giving your business to anyone, all willy nilly, like a vendor harlot.
  • Ste Grainer
    Featured Correspondent
    I definitely do this in WoW, though there are a couple in different places I go to. The data nerd in me would love to know if Blizzard tracks which vendors get more business.
  • Amy White
    Former Editor in Chief
    I wonder what they player favored vendor is, and what leads to that. Early interaction? Dialogue? Prices? Appearance?
  • Max Jay
    Featured Columnist
    There was a specific Scamp in Morrowind that always bought items at full price and sold them for really cheap so I ONLY went to him (her?).

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