ben.sipe

Ben is a producer/designer who has collaborated on hundreds of titles on mobile, console, PC/Mac and social platforms. The titles have been from kids’ pet nurturing titles, to mature rated zombie shooters and everything in-between. Outside of video games, Ben is married, a proud father and loves motorcycles and other toys that are fast!

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5 Reasons Why Pocket Trains is Better Than Pocket Planes

Some say Pocket Trains is the same game as Pocket Planes. Lets take a look at 5 critical improvements and why Trains will do better than Planes.

Improving Freemium Design – Monsters Invade: Oz

In this series of Improving Freemium Design we're going to look at an indie game Apple featured called Monsters Invade: Oz and see what they did right and what could be improved.

Why is King Removing In-Game Ads?

King recently decided to abandon in-game advertising. Why? Let's look at the situation and the different types of developers before asking specific questions around King.

Improving Freemium Design – Knight Storm

I love medieval themed entertainment and MunkyFun has seen some huge success in F2P. Is this their next knockout? Let's look at what they did right and where they could improve.

Improving Freemium Design – Motor World: Car Factory

I rarely get into really "casual"mobile titles, but for some reason Motor World Car Factory got me addicted to collecting cars. However, not everything is great about this game. Let's explore what they did right, and what can be improved.

From World of Warcraft to Pocket Legends: How Mobile is Getting it Right for Casual Players

MMO subscriptions are down, PC sales are down, web/online traffic is turning mobile and I just don't have the time for things like World of Warcraft anymore.

5 Tips for Creating a Better In-Game Tutorial

Tutorials can really suck! They're especially bad in casual/mobile/social because developers expect players to be idiots. Here are some tips (especially for f2p) that help create tutorials that suck a little less.

5 Tips for Boosting Virtual Economies

Making the process to purchase or spend in your game can help increase your game's revenue. Here are some tips on what to change/tweak.

5 Ways to Fail Freemium

There are several ways to screw up the freemium business model, but here's a list of some top offenders. Sure they can generate some revenue now, but it'll cost you later.

Thanks But No Thanks, Microsoft & Sony

I've owned launch consoles for decades, but as it stands now this might be a generation that I sit out on. Read on for why...