• Why is King Removing In-Game Ads?

    King recently decided to abandon in-game advertising. Why? Let's look at the situation and the different types of developers before asking specific questions around King.

  • Improving Freemium Design – Knight Storm

    I love medieval themed entertainment and MunkyFun has seen some huge success in F2P. Is this their next knockout? Let's look at what they did right and where they could improve.

  • Improving Freemium Design – Motor World: Car Factory

    I rarely get into really "casual"mobile titles, but for some reason Motor World Car Factory got me addicted to collecting cars. However, not everything is great about this game. Let's explore what they did right, and what can be improved.

  • 5 Tips for Creating a Better In-Game Tutorial

    Tutorials can really suck! They're especially bad in casual/mobile/social because developers expect players to be idiots. Here are some tips (especially for f2p) that help create tutorials that suck a little less.

  • 5 Ways to Fail Freemium

    There are several ways to screw up the freemium business model, but here's a list of some top offenders. Sure they can generate some revenue now, but it'll cost you later.