Image Credit: Bethesda
Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
The so-called "Red Bull quest" in Destiny: The Taken King continues to attract criticism.

‘Dying Light’ Skewers ‘Destiny: The Taken King’ on Twitter

The so-called "Red Bull quest" in Destiny: The Taken King continues to attract criticism.
This article is over 9 years old and may contain outdated information

Shade reached critical levels in the video gaming community on Wednesday, when the official Dying Light Twitter account posted an image lampooning recent promotional materials for Destiny: The Taken King.

Recommended Videos

In response to Bungie’s controversial decision to limit one quest in The Taken King to gamers who purchase specially-marked Red Bull energy drinks, the new Dying Light Twitter campaign has fans posting pictures of themselves drinking water in order to receive codes for in-game weapon dockets. As of this writing, there are more than 700 #DrinkRightDyingLight posts on Twitter, and the original tweet has been retweeted more than 3,000 times.

Destiny fans have known about the connection between Red Bull and The Taken King for nearly a month. In early June, a leaked photo of Red Bull cases marked with The Taken King copy surfaced, generating rumors that that expansion was, in fact, the promised fall 2015 release, codenamed Comet. These rumors were confirmed at Sony’s E3 2015 press conference. After learning that purchases of the energy drink would be the only way to access one of the expansion’s quests, fans’ opinons on the partnership turned decidedly southward.

More than simply skewering a poorly-received marketing decision, the above tweet from Dying Light lampoons everything about the Destiny blunder. Rather than asking fans to purchase expensive, sugary drinks from 7-11, the #DrinkRightDyingLight campaign rewards them for embracing a healthy – and virtually free – habit: drinking more water. It’s a promotion that anyone, even Destiny diehards, can get behind.


GameSkinny is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author
Image of K.W. Colyard
K.W. Colyard
I'm a freelance writer and editor from the rural American South. I write. I read. I play video games. I also sleep sometimes. Talk to me about ampersands, blankets, and the Oxford comma.