Lionhead Studio Posts Image for #NationalCleavageDay, Fans Question Taste

Lionhead Studios, the team behind Fable, has posted and removed an image from their Twitter account of a well-endowed woman.

Lionhead Studios, the team behind the Fable games,  has put out its own image for #NationalCleavageDay. The image, which went out over their official Twitter account, is of a voluptuous young woman holding two pints of alcohol, with the words "The Foaming Jugs" overhead. Her cups runneth over.

The image has garnered some controversy for fans, many of whom commented that they had to make sure this was the official Twitter account for the studio (it is). 

In response to several comments claiming this post was insensitive due to the current climate in games (especially in regards to the representation of women) the account posted this image: 

The accompanying tweet read: 

Just to be clear, we don't descriminate...[sic]

Both images are "from the archives," at Lionhead; the Foaming Jugs sign is a pub sign from Fable 2 and the "bum one" is from Valentines Day a few years ago.

Within an hour of posting, all images and references were removed from Twitter. 

Lionhead Studios next title is Fables Legend, an upcoming Free-to-Play game for the Xbox One. 

Former Staff Editor

Former rugby player, social media person, and occasional writer.

Published Mar. 27th 2015
  • topher339
    Considering that the first picture was from the game I fail to see exactly what the "fans" were so upset about. If it made that much of a controversy on the web why not the game also? Or does it not work that way? Besides, this is hardly the worst that has been put out by companies. Most tv adds are worse.
  • JC Lau
    Featured Contributor
    Yeah, but just because something is worse than this doesn't mean that this isn't otherwise problematic. Let's not have a race to the (heh) bottom here, shall we?

    I'm also thinking that this was done by someone pretty young and unprofessional at the studio, like an intern or something. But if it wasn't... :/
  • topher339
    I just don't understand how people can flock to relatively smaller issue like this rather than something that would be more important or problematic.
    Even if it was posted by an intern, it still wasn't created by said person. It was an in-game sign, not something drawn up just for the day. This image has been seen before, this is just the first time people have taken offense at it.
  • Amanda Wallace
    Former Staff Editor
    I'm not sure. Compared to other stuff I've ever seen it's relatively tame. It might be the offense was taken based on the other content that was the hashtag.
  • a_9299
    Posted initially in a childish fashion.

    I suppose if you genuinely believe cartoon cleavage is harmful there is nothing I can say to change your mind.
  • Pierre Fouquet
    Featured Correspondent
    Isn't Fable Legends coming to PC as well?

    I'm not sure if this was Lionhead genuinely trying to be funny, or just being ignorant... but either way, if they had stuck both of these images in the same image. Would that have made a difference?
  • Amanda Wallace
    Former Staff Editor
    My theory (the image posted + the misspelling) is that it was an intern. I'm not offended either way.

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