Today it was announced that Twitter, ESL, and DreamHack have a new partnership to provide eSports to fans.
The deal among the three companies will be to livestream events, and produce exclusive original content together.
Fans of professional gaming will have the ability to view tournaments for ESL & DreamHack via Twitter. The first event to be streamed will be Intel Extreme Masters Katowice tournament on March 4.
ESL will be producing live content for Twitter, including a 30 minute weekly show. The show will include highlights and a look of behind-the-scenes. DreamHack events will be streamed starting in April.
As shared by Anthony Noto, Twitter’s COO, the deal was born out of the growing presence of eSports; the fandom and sponsorship surrounding it.
“Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content. By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.”
The events will be viewable across all devices with access to the Twitter platform. Fans of eSports can look forward to seeing their favorite professionally played games starting this weekend.
