Activision May Have "Taken" Us Again With Taken King

Activision did it with The Dark Below and now it seems they may have done it again with Taken King.

Activision did it with The Dark Below the first expansion for Destiny in 2013They registered the name under Blizzard and everyone thought it was an expansion for Diablo III. On April 28th Bungie registered the name "Taken King" with Jim Charne, Bungie's attorney as the listed name.

The logo appears to be associated with Destiny's Hive enemy faction.  Early speculation is that The Taken King is the name of a feature-rich expansion featuring something called "Comet: The Plaque of Darkness" offering new sub-classes, weapon types, PvP maps, story missions, and locations.

They fooled us once with a disappointing first expansion, The Dark Below, and now the second expansion House of Wolves is being released May 19th.  Could Taken King be the third expansion? We can only wait patiently for the news to unfold and see if this is in fact for Destiny or some other game Bungie is releasing.

Either way it is an interesting marketing strategy to release a name under someone else to hold off speculation, but to do it twice for the same game seems strange.

Published May. 6th 2015
View Comments
  • The Soapbox Lord
    Featured Contributor
    People still play Destiny?
  • Jay Ricciardi
    I think it also important to remember that some companies will register names for potential projects - some never pan out. It's just like how movie studios will buy scripts and then not do anything with them, just to keep those scripts out of other studios' hands.
  • Elijah Beahm
    Featured Columnist
    At this point, I think we're all just better off waiting for the DLC to be bundled together later this year. Because let's face it, they'll do that, and then we'll actually know what we're getting.

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