Selling One Game Makes the Wii U Profitable

Nintendo's supposed to be making a loss with each console sold, right? That's what was initially claimed. That is the case, but the loss is minimal: A single game sold for the Wii U turns that loss into a profit.

Nintendo’s supposed to be making a loss with each console sold, right? That’s what was initially claimed. That is the case, but the loss is minimal: A single game sold for the Wii U turns that loss into a profit.

Recommended Videos

Reggie Fils-Aime spoke with Mercury News, revealing that Nintendo wasn’t losing anything at all.

“The business model doesn’t change dramatically,” said Reggie, “in that as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive.”

The Wii U is the first Nintendo console to be manufactured and shipped at a loss, but it turns out that loss is minimal. This is especially the case with the current attach rate, with GameStop reporting that there are 2.4 Wii U games sold for each console. This is a bit below their prediction of an attach rate of 4, but it’s still a positive number for Nintendo.

related content
Read Article Cute Meets Creepy in This Free Animal Crossing-esque Horror Game
Bunny in front of rental house
Read Article Enshrouded 2024 Roadmap Includes Server Portals, Pets, Weather Systems & More
Read Article New Helldivers 2 patch cuts down on Charger and Bile Titan spawns, reworks the “leg meta”
Helldiver standing in front with full gear and weapon
Read Article Fortnite Temporarily Disables Two LEGO Game Modes with v29.00 Update
players building raft in LEGO Fortnite Raft Survival
Read Article Everything Announced in the Xbox Partner Preview
Related Content
Read Article Cute Meets Creepy in This Free Animal Crossing-esque Horror Game
Bunny in front of rental house
Read Article Enshrouded 2024 Roadmap Includes Server Portals, Pets, Weather Systems & More
Read Article New Helldivers 2 patch cuts down on Charger and Bile Titan spawns, reworks the “leg meta”
Helldiver standing in front with full gear and weapon
Read Article Fortnite Temporarily Disables Two LEGO Game Modes with v29.00 Update
players building raft in LEGO Fortnite Raft Survival
Read Article Everything Announced in the Xbox Partner Preview
Author
Ashley Shankle
Ashley's been with GameSkinny since the start, and is a certified loot goblin. Has a crippling Darktide problem, 500 hours on only Ogryn (hidden level over 300). Currently playing Darktide, GTFO, RoRR, Palworld, and Immortal Life.