PewDiePie Signs Podcast Deal with MLG

PewDiePie's latest podcast will be instantly accessible after every airing and viewers will have a chance to chat live with the Let's Play personality

YouTube’s most popular Let’s Play video personality will now feature his content on an eSports organization’s website.

Felix “PewDiePie” Kjellberg’s podcast, “BroKen,” will be airing on the Major League Gaming’s premium video platform with an opportunity to live chat with the YouTube personality.

“We’re excited to introduce PewDiePie to the network as we continue to deliver exclusive content from the best producers in the world,” MLG VP of Programming Ryan “Fwiz” Wyatt said. “Our vision for is to make it the home for premium content and producers like PewDiePie and his show ‘BroKen.’ This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing line-up."

The podcast will be cohosted with PewDiePie's friend, Kenneth "CinnamonToastKen" Morrison.

In a tweet posted shortly following the announcement, PewDiePie went on social media to explain the partnership.

“To correct some recent headlines: We are hosting the BroKen podcast (sic) live on MLG for a few weeks, that’s it.” PewDiePie said. “My soul is still mine, honest.”

The Let’s Play personality is described by Sven Grundberg and Jens Hansegard of the Wall Street Journal as a person with “random opinions interspersed with odd behavior.” This display by PewDiePie has helped him surpassed Rihanna’s VEVO channel as the most ever viewed on YouTube.

“BroKen” will be offered as instantly accessible content after every scheduled broadcast date.

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University of South Florida radio broadcaster and newspaper correspondent. Critically consuming the mass media.

Published Sep. 16th 2014

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