PewDiePie Signs Podcast Deal with MLG
YouTube’s most popular Let’s Play video personality will now feature his content on an eSports organization’s website.
Felix “PewDiePie” Kjellberg’s podcast, “BroKen,” will be airing on the Major League Gaming’s premium video platform with an opportunity to live chat with the YouTube personality.
“We’re excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world,” MLG VP of Programming Ryan “Fwiz” Wyatt said. “Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show ‘BroKen.’ This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing MLG.tv line-up."
The podcast will be cohosted with PewDiePie's friend, Kenneth "CinnamonToastKen" Morrison.
In a tweet posted shortly following the announcement, PewDiePie went on social media to explain the partnership.
“To correct some recent headlines: We are hosting the BroKen podcast (sic) live on MLG for a few weeks, that’s it.” PewDiePie said. “My soul is still mine, honest.”
The Let’s Play personality is described by Sven Grundberg and Jens Hansegard of the Wall Street Journal as a person with “random opinions interspersed with odd behavior.” This display by PewDiePie has helped him surpassed Rihanna’s VEVO channel as the most ever viewed on YouTube.
“BroKen” will be offered as instantly accessible content after every scheduled broadcast date.