SEGA Partners With Hooters To Promote Sonic Forces
Sonic has had some interesting commercial tie-ins and partnerships in the past, such as the promotional material for Soap brand shoes in Sonic Adventure 2, or even his games promoting the Olympics in the Mario & Sonic at the Olympic Games series. He's even had tie-ins with food products and companies before, such as SpaghettiOs, Blue Bunny brand ice cream pops that look like his face, and even toys inside happy meals at McDonald's.
But, in a partnership announcement that nobody saw coming, SEGA has announced that they will be partnering with the bar/restaurant chain Hooters at select locations in Japan in the coming months in order to promote the upcoming Sonic game Sonic Forces. SEGA made this announcement during their Sonic focused Tokyo Game Show livestream, and we currently know that the promotion will begin in mid-October at select Hooters locations in Japan.
Some planned locations for Hooters restaurants in Japan participating in the Sonic Heroes promotion event are Ginza, Shibuya West, and Akasaka. More details are said to be coming regarding the promotion within the next day or so.